Anchor Text Optimization

Anchor text is the visible text showing in a link. In a normally built site, anchor text is usually used to indicate the subject and title of the page that it links to. Search engines put a very big importance on Anchor texts.

Keywords in anchor text enhance the relevance of the target page pertaining to the keywords used.

A mistake some newbies make is to put their website name into the Anchor Text. It is good if your domain contains your keywords, but if not, it is a waste of a perfectly good link. Many web sites no longer ranking because they use their official company name in Anchor Text.

Vary your text throughout your links
Some webmasters have often focused on a single keyword phrase when choosing anchor text, it is important to understand how sites get penalized for having unnatural backlink anchor text.

A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: "official site title", "keyword", "keyword synonym", "www.your-domain.com" and even "click here". People often link to you using the words in your domain name as the link text, so try to vary and combine your keyword throughout your links.

Foe example if your keyword is "laptop" you can use these phrases into anchor text: "cheep laptop", "best laptop", or even "notebook".

Use Anchor Text within your site
A common mistake webmasters make is to use common words like "here" instead of content related keywords within their site. Don't forget to use anchor text when link pages of your site each other.