Natural Search Engine Optimization (SEO)

Natural search engine optimization (SEO), otherwise known as organic search engine optimization, is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Natural search engine optimization can give a much higher return on investment than other SEO methods such as pay per click.

Natural search engine optimization is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms. The natural SEO results give a specific classification to your topic that makes it easy for consumers to find you in the search engine pages. It also refers to pages that are seeded with keywords by your customers such as pinged blogs and forums.

Organic SEO tends to be easier for people to read, while the algorithms are friendlier to the search engine spiders. Organic search engine optimization is a collective discipline of practices that yields higher organic search engine rankings. These practices include directory submission, search engine compatibility analysis, placement of meta tags, article submissions, website competitiveness analysis, link popularity development, content optimization and keyword marketing research.

Organic SEO thrives on content; it therefore demands more creativity and more relevancy than any other method. The various organic SEO strategies include detailed research into keywords and click-through rates, competitor analysis, adherence to search engine guidelines, and an audit of site content, code, architecture and link structure. Natural SEO can also target different types of search, including image search, local search and industry specific vertical search engines.

Organic SEO techniques are the most cost-effective method to reach your customer. However, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire.